14-Feb-18 : Launch of Implementation of the Proudly Zambian Campaign

14-Feb-18 : Launch of Implementation of the Proudly Zambian Campaign

The Zambia Association of Manufacturers is in the process of rolling out the Proudly Zambian Campaign (PZC)’ in collaboration with the Ministry of Commerce, Trade and Industry (MCTI). The PZC has long been touted as a key tool for the promotion of local consumption of locally manufactured products and services in order to build Zambia. Initiated in 2004 by the Domestic Trade and Commerce (DTC) Department, the Campaign created an opportunity for Zambia to introduce a mark of quality, which would spur manufacturers, producers and service providers alike to enhance their quality offerings to consumers of their goods and services.

In this regard, the Association in partnership with MCTI will be hosting a breakfast meeting on 14th February 2018 at Mulungushi International Conference Centre whose main agenda will be to;

  1. Sign the Memorandum of Understanding between the MCTI and ZAM officially conveying the implementation of the campaign to ZAM.
  2. Create awareness of Proudly Zambian Campaign and stimulate demand for locally produced goods and services.
  • Sensitize members on the roll out of the Proudly Zambian Logo to industry and service providers.
  1. Create a marketing platform for you to market your organization as “Proudly Zambian” and get ahead of the curve in ensuring that consumers associate your brand with high quality.

It is with this background that I to invite your institution to nominate one officer to participate in the breakfast meeting. The meeting is expected to be graced by the Honorable Minister of Commerce, Trade and Industry – Margaret Mwanakatwe.